We design digital strategies and we develop web technologies to improve the relationship of citizens with commercial brands and public administrations, as well as to promote internationalization and expansion of the foreign commercial network.

Project date

Attract new audiences to poetry through social networks #clásicaytuits


We develop a coordinated digital strategy for several important cultural institutions in Spain and Chile, focused on attracting new audiences native to the online environment.
We create attractive content for social networks such as Twitter and Facebook, with the aim of redirecting traffic to corporate portals.
One of the key actions was the live broadcast of opera and zarzuela general rehearsals using the “tweets and seats” format. Dedicated teams commented and interacted with audiences in real time.
In this way, we seek to bring the world of poetry to new generations through a familiar language and immersive experiences on the Internet.
We managed to expand the audiences of these temples of culture beyond their physical walls. Promoting the enjoyment of music anywhere.
The strategy proved to be effective in capturing the interest of new audiences in the performing arts in an innovative way.

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