The Benidorm FEST TV program has achieved extraordinary relevance on the internet and social networks thanks to the new contest format, the surprising user interaction and the controversy generated by the final result. This presents an opportunity for market consolidation. New models are proposed for subsequent editions of the Festival.
COMPUTING
Add SEO codes (technical positioning) to the articles and sections of the website. Correct layout and content errors in these. Improve the performance of the RTVE website, especially in its mobile version.
COMMUNICATION
Develop a communication plan on the Internet and social networks to improve the strategy, communication style and online participation.
COMMERCIALIZATION
Promote the outsourcing of the dissemination and marketing of tickets and associated tourist packages, creating a new eurovision.es portal that centralizes the promotion of the festival. Use case: Eurovision Australia. In the context of said portal and the traffic it generates, RTVE will be in a position that will allow it to achieve better positioning and improve its authority.
