{"id":1414,"date":"2023-10-27T10:41:22","date_gmt":"2023-10-27T08:41:22","guid":{"rendered":"https:\/\/www.pmc33.com\/transformacion-digital-de-la-comercializacion-en-una-libreria-especializada\/"},"modified":"2024-01-13T20:54:25","modified_gmt":"2024-01-13T19:54:25","slug":"transformacion-digital-de-la-comercializacion-en-una-libreria-especializada","status":"publish","type":"post","link":"https:\/\/www.pmc33.com\/en\/proyectos\/transformacion-digital-de-la-comercializacion-en-una-libreria-especializada\/","title":{"rendered":"Digital transformation of marketing in a specialized bookstore"},"content":{"rendered":"<p>We carried out an important digital transformation project for a well-known bookstore in Santiago de Chile. The goal was to update its systems and processes to adapt to new consumer habits in the digital age.<br \/>\nWe designed a new online store from scratch, implementing its complete catalog of more than 60,000 products. This allowed customers to make purchases remotely 24 hours a day from any device.<br \/>\nWe include advanced tools such as a personalized control panel for order tracking, semantic searches by subject, publishers, authors and tags. In addition, we created a featured section dedicated especially to children&#039;s and young people&#039;s books (LIJ).<br \/>\nAnother fundamental part of the project was improving the bookstore&#039;s online presence. We implemented SEO positioning actions that significantly increased organic traffic to your site.<br \/>\nWe also take care of the analysis and optimization of customer service processes. The ultimate goal was to provide an excellent shopping experience both in the physical store and in the online store.<br \/>\nIn this way, the traditional bookstore was able to make an important technological leap that positions it to compete on equal terms today. 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Esto permiti\u00f3 que los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[99,100,90,101],"tags":[37,76,31,32,33,36],"class_list":["post-1414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","category-desarrollo","category-proyectos","category-transformacion-digital","tag-atencion-al-cliente","tag-captura-y-segmentacion-de-clientes","tag-desarrollo-ecommerce","tag-diseno-de-catalogo-de-productos","tag-diseno-de-panel-de-mando","tag-posicionamiento-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformaci\u00f3n digital de la comercializaci\u00f3n en una librer\u00eda especializada - PMC33 soluciones digitales<\/title>\n<meta name=\"description\" content=\"Realizamos un importante proyecto de transformaci\u00f3n digital para una conocida librer\u00eda en Santiago de Chile. 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