{"id":1431,"date":"2023-10-27T10:41:22","date_gmt":"2023-10-27T08:41:22","guid":{"rendered":"https:\/\/www.pmc33.com\/festival-de-benidorm-en-internet-benidormfest\/"},"modified":"2024-01-13T20:56:04","modified_gmt":"2024-01-13T19:56:04","slug":"festival-de-benidorm-en-internet-benidormfest","status":"publish","type":"post","link":"https:\/\/www.pmc33.com\/en\/proyectos\/festival-de-benidorm-en-internet-benidormfest\/","title":{"rendered":"Benidorm Festival on the Internet #BenidormFEST"},"content":{"rendered":"<p>The Benidorm FEST TV program has achieved extraordinary relevance on the internet and social networks thanks to the new contest format, the surprising user interaction and the controversy generated by the final result. This presents an opportunity for market consolidation. New models are proposed for subsequent editions of the Festival.<br \/>\nCOMPUTING<br \/>\nAdd SEO codes (technical positioning) to the articles and sections of the website. Correct layout and content errors in these. Improve the performance of the RTVE website, especially in its mobile version. <\/p>\n<p>COMMUNICATION<br \/>\nDevelop a communication plan on the Internet and social networks to improve the strategy, communication style and online participation.<\/p>\n<p>COMMERCIALIZATION<br \/>\nPromote the outsourcing of the dissemination and marketing of tickets and associated tourist packages, creating a new eurovision.es portal that centralizes the promotion of the festival. Use case: Eurovision Australia. In the context of said portal and the traffic it generates, RTVE will be in a position that will allow it to achieve better positioning and improve its authority.<\/p>","protected":false},"excerpt":{"rendered":"<p>El programa de TV Benidorm FEST ha conseguido una extraordinaria relevancia en internet y las redes sociales gracias al nuevo formato del concurso, la sorprendente interacci\u00f3n de los usuarios y la pol\u00e9mica generada por el resultado final. Esto presenta una oportunidad de consolidaci\u00f3n de mercado. Se proponen nuevos modelos para las ediciones posteriores del Festival. 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