{"id":2867,"date":"2025-07-07T22:19:30","date_gmt":"2025-07-07T20:19:30","guid":{"rendered":"https:\/\/www.pmc33.com\/?p=2867"},"modified":"2025-08-18T22:18:43","modified_gmt":"2025-08-18T20:18:43","slug":"cervezas-la-prestosa-impulsa-su-internacionalizacion-digital-en-el-sur-de-francia","status":"publish","type":"post","link":"https:\/\/www.pmc33.com\/en\/proyectos\/cervezas-la-prestosa-impulsa-su-internacionalizacion-digital-en-el-sur-de-francia\/","title":{"rendered":"La Prestosa Beers boosts its digital internationalization in the south of France"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2867\" class=\"elementor elementor-2867\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf3c726 e-flex e-con-boxed e-con e-parent\" data-id=\"7bf3c726\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5721132e elementor-widget elementor-widget-text-editor\" data-id=\"5721132e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have designed and executed a digital internationalization plan for Cervezas La Prestosa, with the aim of positioning the brand in the south of France.<\/p><p>The work consisted of identifying the priority audience, segmenting by channel type and designing campaigns adapted to each segment (<b>distributors, gourmet stores, restaurants, etc.<\/b>). In addition, digital tools were incorporated into the website (bilingual form, <b>CRM, point of sale location<\/b>) and an in-person tasting was organized in Nice.<\/p><p>The project has also obtained a first <b>participation round<\/b> under the Family and Friends model, which has allowed the brand to be segregated from the parent company and <b>form an independent company<\/b>, led by entrepreneur Ana Otero.<\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Among the tasks carried out are:<\/span><\/p><ul><li><span style=\"font-style: inherit; font-weight: inherit;\"><strong>Audience identification<\/strong> by type of client (distributors, online stores, gourmet restaurants, investors and crowdfunding platforms).<\/span><\/li><li><span style=\"white-space: normal;\"><strong>Geographic segmentation<\/strong> in five French departments: Landes, Pyr\u00e9n\u00e9es Atlantiques, Pyr\u00e9n\u00e9es Orientales, Aude and H\u00e9rault.<\/span><\/li><li><span style=\"white-space: normal;\">Definition of the <strong>buyer profiles<\/strong> (celiac person, foodie and craft beer consumer).<\/span><\/li><li><span style=\"white-space: normal;\">Design and execution of email marketing campaigns from Odoo with personalized newsletters and communications.<\/span><\/li><li><span style=\"white-space: normal;\">Private presentation with tasting in Nice.<\/span><\/li><li><span style=\"white-space: normal;\">Creation of a <strong>commercial document to attract investment<\/strong> private and participation in crowdfunding platforms.<\/span><\/li><li><span style=\"white-space: normal;\"><strong>Website renewal<\/strong> with a new home page, e-magazine, and sales point map, all integrated with the CRM and adapted to the French public.<\/span><\/li><\/ul><p>This strategy has helped spark interest from distributors and customers in the south of France, opening up new commercial opportunities in the hospitality and gourmet channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4d6b6b e-flex e-con-boxed e-con e-parent\" data-id=\"d4d6b6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hemos dise\u00f1ado y ejecutado un plan de internacionalizaci\u00f3n digital para Cervezas La Prestosa, con el objetivo de posicionar la marca en el sur de Francia. El trabajo ha consistido en identificar la audiencia prioritaria, segmentar por tipo de canal y dise\u00f1ar campa\u00f1as adaptadas a cada segmento (distribuidores, tiendas gourmet, restaurantes, etc.). Adem\u00e1s, se incorporaron herramientas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[141,102,99,158,90],"tags":[134,140,114,142,143],"class_list":["post-2867","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-agente-de-negocios","category-comunicacion","category-consultoria","category-plan-de-negocio","category-proyectos","tag-comercializacion","tag-crm","tag-internacionalizacion","tag-marketing-comercial","tag-sdr","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cervezas La Prestosa impulsa su internacionalizaci\u00f3n digital en el sur de Francia - PMC33 soluciones digitales<\/title>\n<meta name=\"description\" content=\"Marketing comercial, investigaci\u00f3n de mercados y comunicaci\u00f3n, identificaci\u00f3n de nuevos clientes. 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