Business presentations and customer segmentation for PHB Weserhütte

We carry out various tasks to gain an in-depth understanding of the company's client portfolio and identify opportunities.
– We update the database from physical business cards, unifying the information in several languages.
– Creation of a model that allowed customers to be segmented according to industry and role in the relationship.
– We carry out an inventory of existing commercial presentations such as success stories, projects and machines.
This allowed us to generate personalized presentations based on each client's profile. In this way, the company can now adapt its communications and offers to the specific needs of each segment. Optimizing the management of the existing portfolio and generating efficient qualification and monitoring.