We accept the challenge of digitally marketing the biompedance monitor i8Bioscan by MALTRON for LUSAGO, exclusive distributor for Spain and Portugal. We carry out a series of tasks commercial marketing to identify new customers, market research and communication, for the identification of new clients and the planning of commercial demos to public and private health centers. The tasks were:
- It identifies the audience by customer type and location for the internationalization objective: Portugal (PT) and Spain (ESP).
- A competition analysis depending on the type of product and distributors of medical supplies.
- The commercial supports in PDF and web version.
- Campaigns are launched email marketing by email addressed to public and private medical centers, segmented by location and medical specialization.
- Our applies algorithm owner 2IQ to determine an order of priority for the attention of potential clients, in the present and future campaigns.
- They integrate the reactive clients and qualified in the LUSAGO CRM.