We have designed and executed a digital internationalization plan for Cervezas La Prestosa, with the aim of positioning the brand in the south of France.
The work consisted of identifying the priority audience, segmenting by channel type and designing campaigns adapted to each segment (distributors, gourmet stores, restaurants, etc.). In addition, digital tools were incorporated into the website (bilingual form, CRM, point of sale location) and an in-person tasting was organized in Nice.
The project has also obtained a first participation round under the Family and Friends model, which has allowed the brand to be segregated from the parent company and form an independent company, led by entrepreneur Ana Otero.
Among the tasks carried out are:
- Audience identification by type of client (distributors, online stores, gourmet restaurants, investors and crowdfunding platforms).
- Geographic segmentation in five French departments: Landes, Pyrénées Atlantiques, Pyrénées Orientales, Aude and Hérault.
- Definition of the buyer profiles (celiac person, foodie and craft beer consumer).
- Design and execution of email marketing campaigns from Odoo with personalized newsletters and communications.
- Private presentation with tasting in Nice.
- Creation of a commercial document to attract investment private and participation in crowdfunding platforms.
- Website renewal with a new home page, e-magazine, and sales point map, all integrated with the CRM and adapted to the French public.
This strategy has helped spark interest from distributors and customers in the south of France, opening up new commercial opportunities in the hospitality and gourmet channels.