Having control panels and web analytics information is essential in any business internationalization process. It allows you to keep your finger on the pulse of digital marketing actions in each market and optimize them to be more competitive on a global level. Companies that take advantage of these tools will have a great advantage.
Dashboards collect data from various sources to display it in a visual and understandable way. This greatly facilitates decision making, as they provide the necessary information in real time.
Web analytics, for its part, encompasses the analysis of user behavior on the web, social networks and mobile devices. It allows you to know the return on investment in digital marketing in each country.
